Alba isn't just a city, it's an experience that captivates all the senses. Located in the heart of the Langhe, a UNESCO World Heritage site, it's world-famous for its Alba white truffle, fine wines like Barolo, Barbaresco, and Dolcetto, and a culinary tradition that will captivate you with every bite.

 

A city to be experienced on foot

 

The historic center is a medieval gem of ancient towers, Romanesque churches, picturesque alleys, and lively squares. Strolling, you'll find elegant boutiques, historic shops, and countless places to stop for a glass of wine or a snack. In autumn, the streets are filled with the scent of truffles during the famous Alba International White Truffle Fair, an unmissable event.

 

Tradition and modernity

Alba is a lively and welcoming city: it combines its historic soul with modern comforts. It's the cradle of great Italian excellence (Ferrero was born here, yes, the one that made Nutella! 🍫) and preserves a culture of taste that always puts hospitality at the center.

 

The heart of the Langhe

From Alba, you can easily explore the surrounding hills, dotted with vineyards, castles, and charming villages such as La Morra, Barolo, Neive, and Monforte d'Alba. Perfect for those who love nature, good wine, and breathtaking views.

 

Why come to Alba?

Because here you'll find culture, good food, excellent wine, nature, and history, all in a human-scale setting. Alba is the ideal place for those who want to relax, enjoy authentic experiences, and take home memories reminiscent of the scent of truffles, glasses of wine, and sunsets over the hills.